Consumer Demographics and target market
This demographic shows who consumed Cheetos in 2015 and has sorted them into 6 main categories; gender, age, ethnicity, if they have kids, salary and whether they went to college or not. From this demographic, we can see that both men and women eat Cheetos. Most people that ate Cheetos were also under the age of 24, however, people of all ages eat cheetos. Ethnicity wise, everyone eats Cheetos, but caucasians eat less Cheetos than others. Families with kids also consumed more cheetos than families without them and most of the people who bought Cheetos earned anywhere from $0 - $40,000. Finally, more cheetos were also bought by people who didn't go to college. From this information, the target market seems to be all people under the age of 24, especially kids.
Nutritional facts
An 8.5 ounce bag of Flamin' Hot Cheetos contains a total of 1,445 calories (170 calories per serving, one serving is 1 ounce.). According to the National Health Service UK, the average male adult needs approximately 2,500 calories per day. Consuming 1 full bag of Cheetos Flamin' Hot will add 1,445 calories to any person. They will also have eaten breakfast, lunch and dinner, which is why they will have consumed more than 2,500 calories in total, therefore increasing their weight.
Health Risks
Eating too many Cheetos could result in acute gastritis. Gastritis can lead to stomach ulcers and increase the chances of stomach cancer. The short-term side effects include nausea, vomiting, bloating and hyperactivity. The long-term side effects include heart disease, obesity, cancer and high blood pressure. In order to prevent harm from Cheetos, you must only eat reasonable amounts and should avoid eating this snack on a regular basis.
Pricing and Availability
A Cheetos bag of 8.5oz costs around 3-4 US dollars and it is available all over the world in most countries. In different countries, different flavors of Cheetos are sold. These flavors are tailor made for the specific target market in each country. Cheetos are now sold worldwide and have 100s of different flavors, for instance, in Indonesia, there is a corn flavored Cheetos. Also, in 2010, Cheetos was the leading cheese puff brand in the USA and made a total of $4 billion worldwide.
All Markets: Australia, Austria, Belgium, Canada, China, Cyprus, Egypt, France, Greece, Hungary, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Lebanon, Lithuania, Macedonia, Mexico, Netherlands, New Zealand, North America, Pakistan, Poland, Portugal, Romania, Russia, South Africa, South America, South Korea, Turkey, Spain, Ukraine, United Kingdom, United States.
All Markets: Australia, Austria, Belgium, Canada, China, Cyprus, Egypt, France, Greece, Hungary, India, Indonesia, Iran, Ireland, Israel, Italy, Japan, Lebanon, Lithuania, Macedonia, Mexico, Netherlands, New Zealand, North America, Pakistan, Poland, Portugal, Romania, Russia, South Africa, South America, South Korea, Turkey, Spain, Ukraine, United Kingdom, United States.